The online fitness industry is booming - we want to examine why?
The online fitness sector is booming - we have seen the rise of fitness celebrities, fitness bloggers, fitness apps and wearable fitness devices.
In the 80's there were fitness videos and the start of the fitness revolution with celebrities like Jane Fonda leading the trend for fitness at home. In the 90's fitness DVD's came along and their popularity increased in the 2000's with celebrities, whether from a fitness background or not, cashing in with their own fitness DVD's. Now with the increase in ownership of smart TV's, smartphones and smart watches consumers can simply download apps for every type of fitness class they want to learn! Businesses can hook consumers with the free apps and then sell them the upgrades and in-app purchases.
Fitness celebrities have moved past the DVD's of yesteryear to a sophisticated online presence with websites, apps and social media channels like Instagram, YouTube, Facebook, Twitter and Snapchat allowing them to connect with followers all over the world. They can make a hugely successful business selling fitness plans, doing endorsements and with offline activities like book deals stemming from their online success.
Are there any downsides? Free apps, free exercise - we can all be fitter and healthier! However, the problem is that it's very difficult to regulate this industry. Anyone can call themselves an expert and set up facebook pages, twitter accounts etc. and try and grow their business - so how can you tell the charlatans from the experts!
In our blog we examine the key trends in online fitness, the growth in fitness apps, the key opinion leaders and celebrities building fitness empires and the potential pitfalls that can happen along the way.
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